Just one day after we reported on the first Pixel 4 leaks, Google decided to mount a social media hype campaign by literally tweeting out an image of its upcoming Pixel 4. The Official Google Photo of Pixel 4: https://t.co/RnpTNZXEI1
It was a savvy recognition of how the run-up to phone launches actually work and an even savvier way to take advantage of that dynamic. It was also, a statement:” The Pixel 4 is going to be unapologetically high end.”
The image shows a square camera module, presumably one that will hold multiple lenses that’ll be a first for a Pixel phone. This comes right on the heels of a leak showing a similar design.
If you’ve paid any attention to the smartphone game in the past few years (and we’re guessing the answer is yes, if you’re reading this post), you know that companies like Apple, Samsung and Google have all had their fair share of trouble keeping new hardware under wraps. Google’s Pixel line, in particular, has been widely revealed before launch, the recent Pixel 3a and 3a XL were even out on sale at a Best Buy ahead of an official announcement last month.
Last fall, meanwhile, we were able to get our hands on the Pixel 3 XL at a shop in China days before it was officially revealed. And that all happened after months of leaks ahead of time. Google getting in on the leaking game is certainly a fun way of acknowledging that if these reveals can’t be stopped, it might as well have some control over it.
To drop an upcoming device’s name and an official image this early is unusual. Despite numerous rumors, rendered images, and leaked specs, companies like Apple, Samsung and Google generally like to keep mum about their product announcements until they hold official events like Apple’s developer conference and September iPhone event, Samsung Unpacked and Google I/O, where the company took the wraps off its latest Pixel 3A and Pixel 3A XL. Google declined a request for comment, but we have a few guesses why Google made such a bizarre move.
Meanwhile, it’s also good to know that Google has seemingly decided to upgrade the optics in its next flagship phone. While the Pixel 3 featured undeniably outstanding image quality, many of Google’s biggest competitors are simply able to offer different photography perspectives through the use of multiple lenses. It’s exciting to imagine what Google will do combining a new optics system with its computational photography prowess — but we’re surely going to have to wait until the fall to find out.