Google’s Stadia doesn’t feel threatened with data caps in the market. Stadia is an Upcoming video game streaming service of Google which definitely has key contenders in the market that will impede its motion through the launch to the establishment. Even before release it has started to face competitions.
Phil Harrison, Vice President, and General Manager at Google, in an interview with Gamespot, addressed that data caps are not universal Challenge to Stadia.
The ISPs have a great record of staying up with consumer trend. There are only a handful number of the market that has data caps. With music, TV, streaming and downloads the data cap record kept moving vertically upwards in the market. Now when the trends and priorities of consumers are changing, more preferably, ISP will set up in pace with it to continue on their profits.
Harrison explains that ISPs have a very strong consumer relationship. They are smart in their business models and service providing vision. This optimism of their relationship continues to set them strong in the court of criticism. The broadband industry and internet service providers have improved to their present status on the basis of the existing model of relationship with higher organization and parties. Disappointing this realm of consumers with deficiency of plans and data services will be acting as a poison to the ISP themselves.
In fact, Americans don’t have much (if any) choice in their internet service providers. They are in maximum cases forced to deal with whatever prices and plans they are provided by the ISP. Customers are clueless about expecting service providers, who are themselves setting up the price and plans to cater services to customers. When the domain has been internally idealized by the IPSs themselves, we can’t expect any progressive change in the costs or speed as per our ideal choice.
Google manages to compress the data in certain parameters that will be beneficial in setting Stadia in the commercial business. ISP will not be the deciding factor to the popularity of Stadia. The service is about to be released in 2020 but ahead of that, Stadia has appeared to neutralize the external demerit in the US regarding ISP.
Harrison also adds that,
There’s a very interesting additional dynamic happening in the internet market, which is the evolution of 5G, particularly in what’s called fixed wireless, which is not necessarily running 5G on your phone but as a way of bringing 5G into your home. All of the 5G fixed wireless businesses that are up now that I’m aware of have no data caps and are very very high performance, so that’s introducing a competitive dynamic. $50 a month. That’s what Verizon fixed wireless costs is for minimum 300mb/s and up to a gigabit. It’s pretty good value to me.
This Smart statement of Harrison provides a lot more insights into Google’s strength in the management of resources.