Esports has become a booming industry over the years. Multi-million dollars events happening every weekend, eSports is becoming a viable career option for many. Youtube and Twitch streamers are also getting huge incomes and sponsorships only make it even better.
According to The Wall Street Journal, those streamers who have more than 15,000 concurrent viewers can easily earn between $25,000 to $50,000 an hour when the game developers pay them to promote their game.
Popular streamer Ninja was paid $1 million by EA to promote their new game Apex Legends. He played the game for around 20 hours and doing the math, it came down to $50,000 an hour. Tyler Blevins, who uses the alias of Ninja revealed that he earns around $500,000 easily on a “good month”.
This money given by EA is definitely not wasted as Apex had over 50 million players within the first month of its release which is extremely massive. This way of marketing the game is extremely effective. By this, the game is showcased to thousands in not some random 30 seconds ads but in hours of gameplay. Not only this, but their favorite streamers endorsing these games also give another reason for viewers to go and actually buy the game.
DrLupo, a streamer who was paid to stream the game, said,
“They see us as more trustworthy than a name they don’t recognize that wrote a review. They can see our faces. It’s live interaction”.
This is direct targeting and such mass exposure to their new product is invaluable to the company. That’s the reason why they’re ready to shell out heavy cash to these streamers. It’s a win-win situation for everybody.